Instagram

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Instagram

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IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

Instagram Feed Images - Square
User interface drawing of Instagram Feed Images (Square) with measured dimensions and resolution

Instagram Feed Images (Square) are square static image posts that appear on user’s feeds. Square images are a traditional characteristic of Instagram. Instagram has an auto-crop function that makes it easy to create a square post. Square Instagram feed photos are a popular choice and will not be cropped when previewed as a feed photo thumbnail.

Instagram Feed Square Images have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Images support JPG, PNG, BMP, and GIF (non-animated) formats with a maximum file size of 30 MB. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Images (Square) are square static image posts that appear on user’s feeds. Square images are a traditional characteristic of Instagram. Instagram has an auto-crop function that makes it easy to create a square post. Square Instagram feed photos will not be cropped as a thumbnail.

Instagram Feed Square Images have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Images support JPG, PNG, BMP, and GIF (non-animated) formats with a maximum file size of 30 MB. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Ads
Dimensioned layout drawing of Instagram Feed Video Ads labeled with height and width

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Images - Portrait
Illustrated dimensions of Instagram Feed Images (Portrait) measured with height and width

Instagram Feed Images (Portrait) are vertical photos used on Instagram posts. They are simple to upload as they can be directly taken from a mobile’s camera. A portrait image can be cropped to fit an Instagram post. Portrait images tend to effectively capture other users attention and are great for vertical scenery like waterfalls.

The Instagram Feed Portrait Images have a height of 1350 px and width of 1080 px for an aspect ratio of 4:5. Portrait Instagram Feed Images support JPG, PNG, BMP, and GIF (non-animated) formats with a maximum file size of 30 MB. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Images (Portrait) are vertical photos used on Instagram posts. They are simple to upload as they can be directly taken from a mobile’s camera. A portrait image can be cropped to fit an Instagram post. Portrait images tend to effectively capture attention with vertical shots.

The Instagram Feed Portrait Images have a height of 1350 px and width of 1080 px for an aspect ratio of 4:5. Portrait Instagram Feed Images support JPG, PNG, BMP, and GIF (non-animated) formats with a maximum file size of 30 MB. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Landscape
Illustrated dimensions of Instagram Feed Landscape Videos measured with height and width

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a previously recorded cinematic video and offer a creative presentation.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a cinematic experience.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

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